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B2B Website Strategy Advice and Techniques

Set a social preview image, known as an Open Graph (OG) image, on every page on your site.

Suggested Action: Add this item to your website QA list What is an Open Graph (OG) image? OG images are used to build a preview of your page when you […]

B2B website optimization opportunity: Improve the ability for you prospects to ask questions

Why asking adding the ability to ask questions are is so important on B2B websites: It is all but impossible for B2B companies with enterprise-level offerings to provide enough information […]

B2B marketing attribution and the dark funnel

Don't trust your marketing automation tool’s attribution data to tell a complete story of your prospects’ purchase journey. Especially if your prospect’s purchase journey involves multiple decision-makers or is longer […]

When executing ABM campaigns, agility is an underrated ability.

Agility allows you to execute smaller, more targeted ABM campaigns. And when you have a more targeted audience, you can speak more directly about their pain points. These key elements […]