Home » When executing ABM campaigns, agility is an underrated ability.

When executing ABM campaigns, agility is an underrated ability.

Agility allows you to execute smaller, more targeted ABM campaigns.

And when you have a more targeted audience, you can speak more directly about their pain points.

These key elements make agility possible within an ABM campaign:

Planning & Strategy - Discovering opportunities and deciding where to spend your limited resources.

Structured and regular communication with sales

  • What opportunities can marketing and sales coordinate on to deliver an effective, targeted message?
  • What insights can sales share from their discussions with prospects?
  • How can you improve the support of your sales team?

Accurate and actionable data 

  • Do you have accurate data within your CRM and marketing automation platform?
  • Can you easily identify sub-segments of your ICP to target?
  • Do you have access to analyze your revenue data?

Execution - organized, quick, and quality of ABM marketing campaign assets

Integrated sales and marketing tech

  • Do you have integrated tools in place to support your ABM campaigns?
  • Are you able to track the KPIs you identified when planning your campaign? 
  • Can you easily run reports and generate dashboards for each campaign?

Systematic execution of marketing campaigns

  • Do you have process documentation that can help guide your execution and improve time-to-delivery?
  • Does your team and vendors know their responsibilities when executing an ABM campaign?
  • Does your team have a framework or checklist of items to assure quality for each deliverable?

Leave the one-size-fits-all strategy & solutions behind.
It’s time to go deeper.